Thursday, July 3, 2008
MPTrax Beta Signup
Wednesday, July 2, 2008
The New Face of Music Discovery: MPTrax.Com
In my 30 plus years in the music business, I have managed funk bands, rock bands, singer-songwriters and rappers. All of them put out their own records and most of them received decent record deals. Everything Bruce has described in this piece, as well as most of those who have commented on it, has described me at some time in my mode as an artist manager. For the past two years, I have spent time and a great deal of money building a new music discovery website that reflects my 30 years of experience in the music industry and which will go live sometime over the next 30-60 days. Its web address is www.mptrax.com. I have seen the music business from the inside out. I have been part of major label hit making machines and I have seen the ever increasing failure of most of them to embrace the new digital age. My website has compelling value propositions for both artists and users. For artists I have built a filtering process to enhance their discovery prospects and the means for them to make substantial dollars in areas in addition to the download sales and merch models. If you have a moderate to substantial base, my site will help you find sponsors and advertisers to increase your bottom line and develop your brand. All bands and artists are looking to increase their exposure and their gigs. MPTrax will provide a unique original music booking platform to generate gigs for any artist willing to participate and work my new system. On the flip side, MPTrax will make it easy for anyone to book a band or artist for a house party, frat party, dorm party or venue date and probably for much cheaper then they ever thought was possible. Users will be able to build power to influence the musical tastes of others. If enough users and artists come to participate, my site will create a new promotable world where an artist can make a lot of money and break into whatever is left of the mainstream and users can find and emotionally invest themselves in new artists and play a major role in breaking their careers. There will be no need for record deals because the label system is not developing artists any more. It is my hope and belief that my new website, MPTrax.Com, after its launch, will help to reinvent the way we do music business, creating a new, exciting and relevant business model evolving out of the old not just for artists but for their fans as well. It is also my hope that MPTrax will become a breeding ground for a new kind of digital savvy artist manger willing to work a new and innovative digital music discovery system.
